Unisights Research and Analytics

Research & Insights

Quantitative Research

It is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Adhoc Survey

We Ad-Hoc surveys are usually conducted standalone which may or may not result in the next wave of research

Tracking Surveys

Trackers or Tracking Surveys are conducted to observe the changes in user behavior over a period of time.

Online Communities

An online community is recruited in order to serve a purpose that is client defined. The participants can either be general…….

Panel Building Services

We have a dedicated team of experts who actively manage our proprietary assets and USRA’s well established partnerships with Affiliates, Publishers and Advertisers Communities giving us high quality traffic in global locations.

Translation Services

USRA provides an advance and professional translation services. We have experienced translators who provide flawless questionnaire and verbatim translation at user friendly prices and competitive time frames.

Coding & Data Delivery

We have dedicated team of Data Processing Professionals who are proficient in coding and working on all data formats including Excel, SPSS, ASCII etc.

Mobile Surveys

At the intersection of all devices, mobile surveys have found their niche. USRA is well positioned to cater to the markets that has a 75% mobile participation.

CAWI Services

For all the audiences that provides expert advices including B2B and Healthcare, CAWI services are still sought after. USRA is equipped to deliver for all such requests.

Qualitative Research

It is defined as  a market research method that focuses on obtaining data through open-ended conversational communication. This method is not only about “what” people think but “why” they think so.

IDI (In-Depth Interviews)

This is a One-on-One interview where USRA assists you derive insights based on the qualitative interviews from specific group of people thereby helping you grow your business.

Focus Groups

Need to know how people perceive your brands? We have in-house experts who moderates discussions by groups of people. Insight report also available from the house of USRA.

Mystery Shopping

For all the surprise quality shopping checks, we have a team of professionals who pay the visit to the brands and collect real-time shopper insights.

TDI (Telephonic
Direct Interviews)

Get insights based on the telephonic interaction with your audience, we have the required assets and capabilities to align the interviews.

CATI (Computer Assisted
Telephonic Interviews)

We have a network of in-house and integrated partner research analysts who could shortlist the required Target Audiences and interview on your behalf. Recordings available.

CAPI (Computer Assisted
Personal Interviewing)

Have a script/questionnaire but not enough time to interview specific people? Leave it to us. We have experts for different verticals who could derive insights based on these personal interviews.