Trackers or Tracking Surveys are conducted to observe the changes in user behavior over a period of time. The content of the survey may or may not change. Even the audiences may or may not change. But, a tracking survey is pre-defined on terms of the waves it is going to run for. To offer the desired results from the tracking studies there are few criteria to meet. Firstly, there must be an identical profile of respondents in terms of various demographics (mainly age, gender, religion) for every time the online survey is sent. This process is called a wave. Secondly, the number of samples sent in each wave should be the same. The process of sending waves should be regular and often doing once in a month is good.

Regardless of the topic, target or countries of field, we have the right experience in handling tracking studies – our staff will first evaluate the feasibility based on your specifications, will come up with insights regarding the local culture, constructive suggestions on how to overcome the possible caveats and an ETA for costs.